Abdul Mujeeb is a natural born entrepreneur having founded several initiatives leading in succession to Allika. Abdul began his journey when he started his own institute that developed the skills and education of young students. One day, whilst searching for science fair projects for his students, Abdul learned about the sever negative effects of water hyacinth when it contaminates water bodies as well as its multipurpose potential to create useful products and crafts. After a trip to Assam in 2014, where Abdul learned how they use water hyacinth, he founded Allika.
Intent (ambition):Allika, meaning weave in Telugu, aims to restore water bodies that are polluted by water hyacinth and create jobs for unemployed women.
Idea: Allika makes household products out of water hyacinth to clean up water bodies and provide job opportunities to women from low-income communities. By training women in craft, Allika weaves together a solution to issues such as women empowerment, the environment and sustainable development. Allika currently makes handbags, coasters, dining mats, lunchbox and water bottle bags, laptop covers, satchels and lampshades.
Impact: Beginning with a team of just 6 women in 2014, Allika now employs more than 70 women and 30 men from rural Andhra Pradesh. The men are instrumental in clearing the weed from various water bodies in Andhra Pradesh. Allika eliminates water contaminant weed from lakes and helps in preventing lake pollution, promoting a clean environment and saves lakhs of rupees in government expenditure that attempts to clear the weed.
BVIC’s Intervention: ALLIKA’s founder Abdul was ready with the prototype of their product when they became part of BVIC’s incubation program. BVIC’s team of experts helped him in understanding the broader business landscape and the concept of ‘waste to wealth’. After structuring his business model with him, BVIC aided him with the insights about pricing, marketing dynamics, scalability, and revenue model.